Straightforward, usable help with your digital products & services from a reliable, experienced individual

Joe Saunders
I’m Joe Saunders

I can help you answer the questions you’ve got about your digital strategy

Whether it’s from-scratch bespoke product design or you’re just fretting about the website, I’ve seen it all and can give you simple, workable advice that delivers against your goals.

Things I can help you with

Digital transformation

The journey from disjointed spreadsheets and unreliable manual processes to supportable and scalable digital products can be fraught and intimidating. I can help you navigate the many routes through this process with more confidence and certainty.

The process of coming together with your colleagues in the spirit of agile ideation and iteration can be transformational for any size of business. I have years of real-world experience facilitating this process and can help organisations to help themselves along the road to digital product design and ownership.

Product Design & Ideation

Over the years that I’ve worked in the digital product industry, I’ve accumulated a wealth of experience around what’s hard, what’s expensive and what’s mostly impossible. I’m happy to share these expertise with you to help you chart a course toward your digital strategy.

The Art of The Possible

AI Prompt Engineering Support

I can help you with both the big picture of AI usage in a business context as well as the specifics of how to optimize and customize AI-generated content. Balancing making sure that your AI outputs are of a high enough quality and aligned with your objectives while always ensuring that ethical and regulatory obligations are met.

Some examples of what I do

  • "“I had the pleasure of working with Joe for more than 7 years. His indefatigable spirit, generous diplomacy and ability to navigate even the most complex scenarios made him an indispensable part of Isotoma’s project process.”

    Andy Theyers, Founder, Isotoma

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  • "I love that he was able to get to the heart of issues without excluding differing viewpoints and he’s helped us to build something really valuable."

    Jude Jagger - co-founder, TTGOT

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  • "Joe's somehow managed to make every step of it easy, with complex and intricate details becoming easy. I hope we get to work with him again."

    Bill Mohin - co-owner, Tripletake Video

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  • "Joe's been right at the heart of all my digital stuff for years. I love that he's able to simplify in a way that you know you're not missing any detail."

    Mary Ellen McTague - Chef

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